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Why Companies Are Leaving The Cloud: The Dark Side Of Cloud Computing

The shift to cloud computing was once seen as a savvy business move, but some organizations are now changing course. Want to know why companies are leaving leaving the cloud?  Eye-opening statistics from Gartner reveal that public cloud services may hit a staggering $679 billion spend in 2024.  This revelation is sounding alarms over potential financial waste.

Our blog walks you through the less talked about realities of cloud computing – costs, complexities, and considerations for returning to on-premises solutions. Discover how your business can navigate these waters effectively..

Keep reading; it’s enlightening!

Key Takeaways

  • Cloud costs can surprise companies, leading to high bills for services they might not fully use.
  • Managing cloud services demands expertise and security measures that some small businesses don’t have.
  • Cloud computing’s elastic pricing vs a predictive pricing model is impacting corporate decisions.
  • Trends suggest a move towards cost management toolsprivate clouds, edge computing, hybrid models, AI integration, skilled professionals demand, green tech focus, stricter compliance standards, and more Kubernetes use.
  • Some businesses are opting out of the cloud because they seek better control over their data and expenses.

The Cloud Bubble Has Burst – Reasons Companies are Leaving the Cloud

Many small businesses jumped into cloud computing hoping for big benefits. Now some are pulling out due to unexpected drawbacks.

  • Cloud costs can balloon quickly, with companies often paying for more resources than they need.
  • Small businesses find that managing cloud services requires a level of expertise they may not have, leading to extra hiring or training costs.
  • The market has seen cases where data retrieval from the cloud becomes slow or pricey, especially if there’s lots of data moving back and forth.
  • Some companies worry about putting all their digital eggs in one basket; a cloud provider’s outage could stop their business cold.
  • On – premise systems offer more control over security protocols, without depending on the cloud provider’s safeguards.
  • Companies like 37signals found they could save money by bringing workloads back home, showing others it’s sometimes the smarter move.
  • Businesses are realizing that the agility promised by the cloud isn’t always easy to achieve in practice.

The High Expenses of the Cloud

Cloud computing can really hit a small business’s wallet hard. You might get into it thinking you’ll save money, but those savings can disappear fast. Each bit of storage and every minute of compute time adds up.

Before you know it, your bill at the end of the month is sky-high.

Costs sneak up on companies who don’t keep a sharp eye on their cloud usage. It’s like leaving all the lights on in a big house—wasteful and expensive! Think about it: having more cloud infrastructure than you actually need means throwing money away.

And for small businesses, every dollar counts. That’s why getting just what you use makes sense—for both your budget and the environment.

Navigating the Elastic Pricing Model of Cloud Computing

One of the most perplexing aspects of cloud computing for many businesses is its elastic pricing model. Unlike traditional, predictable pricing structures, the cloud operates on a pay-as-you-go basis, where costs are directly tied to usage. This model, while flexible, introduces a level of unpredictability that can throw a wrench into the most meticulously planned budgets.

The Budgeting Conundrum

For companies accustomed to fixed costs, the cloud’s elastic pricing model is like sailing in uncharted waters. Every gigabyte of data stored, every hour of computing power used, and every megabyte of data transferred can fluctuate monthly bills, making it a Herculean task to forecast expenses accurately. This unpredictability can lead to budget overruns, with companies often finding themselves paying for more cloud resources than they actually utilize.

Forecasting Frustrations

The challenge doesn’t stop at budgeting. Long-term financial forecasting becomes a complex puzzle, with companies struggling to estimate future costs amidst their growing or fluctuating use of cloud services. This difficulty in predicting expenses complicates strategic planning, potentially hindering a company’s ability to make informed decisions about future investments and growth opportunities.

A Shift Back Towards Predictive Pricing Models?

The elastic nature of cloud pricing has prompted some businesses to reconsider their cloud strategy, seeking alternatives that offer more predictable and manageable costs. This has led to a growing interest in private clouds, hybrid models, and on-premises solutions, which, despite their upfront investments, provide a clearer financial picture and easier budgeting compared to the public cloud’s pay-as-you-go approach.

The Challenges and Costs of Moving Back On-Premise

As companies are leaving leaving the cloud and back on-prem, they are finding it requires a big investment in physical servers and storage systems. You’ll need to find space for all this equipment, which can be hard if you don’t have much room.

Then, there’s the cost of buying or leasing the hardware itself. And don’t forget about hiring staff to manage it all—that’s another big expense.

Keeping your data center running smoothly is no easy task either. You must ensure high availability and performance around the clock, which means constant maintenance and upgrades.

This takes time and money that could go into growing your business instead. Plus, with tech always changing, what works today might not cut it tomorrow—making staying up-to-date a never-ending challenge.

The Backlash Against Cloud Migration

Many business owners are upset about cloud migration. They feel tricked by the promise of saving money and getting more done. Instead, they see big bills pile up each month. Some even say their data takes too long to reach them.

This makes people think twice before trusting cloud services.

Owners are worried about privacy, too. When their data is in the cloud, it’s not just on one computer or in one place—they worry who might be peeking at it. The fear grows every time a new story breaks about hackers breaking into big companies’ clouds.

Businesses also find that moving everything to the cloud costs a lot—more than they thought! And going back isn’t easy either; it’s like trying to put toothpaste back in the tube once you’ve squeezed it out.

Companies may need lots of new gear if they leave the cloud, like servers and security tools that don’t come cheap.

Moving to The Cloud is Not Always the Answer

Cloud computing is not a one-size-fits-all solution. Some businesses find that the costs and complexities of managing their cloud services don’t match the benefits. This can be especially true for small businesses with limited technical staff or those handling sensitive data requiring extra security measures.

Often, these companies see unexpected expenses in areas like data egress fees from their cloud provider. These fees can add up quickly when moving large amounts of data out of the cloud service.

Managing multiple services from different vendors also complicates things, leading to wasted resources and difficulty maintaining oversight. For certain applications, performance issues arise due to latency or other networking challenges not present in on-premises environments.

The Solution: Making the Cloud More Flexible

Businesses need to make their cloud usage more dynamic. Using Dynamic Cloud Infrastructure, companies can adjust their resources like a dimmer switch rather than an on-off light. This approach allows for scaling up or down based on real-time demands, which stops wasteful spending on unused services.

With options such as AWS EC2 and block storage, firms can tailor their infrastructure costs. This strategy combats overprovisioning in block storage that leads to wasted cash and energy use.

A flexible cloud means better performance and agility at lower costs—music to the ears of any budget-conscious business owner.

The Future of Cloud Computing: Predictions and Trends

Cloud computing is changing fast. Small business owners need to keep up with the latest trends.

Future Predictions: The Evolution of Cloud Computing to Address Cloud Challenges


Future Prediction

Connection to Cloud Challenges

Cost Management Tools

Predicted to become increasingly sophisticated, incorporating AI for precise cost-saving recommendations and automated budget optimization. Directly addresses the challenge of unexpected cloud costs by providing tools for better budget control and financial forecasting.

Private Clouds

Expected to evolve with more customizable and scalable solutions, catering to specific regulatory and data privacy requirements. Offers a solution to businesses concerned about security and data privacy in public clouds, allowing for more controlled environments.

Edge Computing

Anticipated to expand significantly, especially in industries where real-time data processing is critical, such as manufacturing and healthcare. Mitigates performance issues related to latency in cloud services by processing data closer to the source, improving efficiency.

Hybrid Models

Likely to become the standard, offering the optimal balance between the scalability of public clouds and the control of private clouds. Addresses the dilemma of choosing between cloud and on-premises solutions by blending the benefits of both, easing the transition challenges.

AI Integration

Forecasted to deepen, with AI central in automating cloud security, operations, and data analysis, driving efficiency and innovation. Provides a proactive approach to managing cloud complexity and security concerns, enhancing overall cloud management and operational efficiency.

Demand for Skilled Cloud Professionals

As cloud technologies advance, a growing demand for skilled professionals emphasizes the need for continuous learning and specialization. Highlights the importance of expertise in navigating cloud complexities, suggesting that investment in skilled personnel is key to overcoming management challenges.


Predicted to be a major focus, with investments in renewable energy sources and efficient data center designs to minimize environmental impact. Aligns with concerns over the environmental cost of cloud computing, offering a path towards more sustainable and responsible cloud usage.

Compliance Standards

Expected to become more stringent and complex, reflecting growing data privacy and security concerns in a digital landscape. Suggests that future cloud solutions will need to be adaptable to meet increasing regulatory demands, addressing legal and privacy challenges.


Forecasted to dominate container orchestration, with enhancements to scalability, security, and usability, making it indispensable for cloud-native applications. Offers a technical solution to the challenge of managing and scaling cloud applications efficiently, facilitating smoother cloud operations and deployment.

Strategic Changes in VMware’s Licensing and Partnerships Post-Broadcom Acquisition

  1. Broadcom’s Acquisition of VMware: Broadcom’s acquisition leads to significant changes in VMware’s licensing and partnership strategies, focusing on a subscription-based model and altering the partner ecosystem.
  2. Discontinuation of VMware Partner Connect Program: By April 2024, Broadcom will stop the majority of VMware’s Cloud Service Providers (CSPs) from transacting under the VMware Partner Connect Program, affecting smaller cloud operators.
  3. Introduction of Broadcom Expert Advantage Partner Program: This new, invite-only program aims to work with a select group of partners, indicating a strategic shift towards larger or more strategically aligned cloud service providers.
  4. Impact on Smaller Cloud Providers: The changes will particularly impact smaller cloud service providers who rely on VMware technology for offering cloud services, as they may no longer be able to partner officially with VMware.
  5. Potential Limitations for Customers: Customers, especially those relying on smaller cloud service providers for VMware-based solutions, might face limitations in their options to larger cloud providers or those few included in the new Broadcom Expert Advantage Partner Program.
  6. Strategic Shift in VMware’s Ecosystem: These licensing and partnership changes reflect a strategic shift in VMware’s ecosystem, focusing on subscription models and potentially impacting the diversity and availability of VMware-based cloud services for customers.


What does it mean when companies are leaving leaving the cloud?

When companies are leaving leaving the cloud, it means they move their data and applications from public cloud providers back to on-premises data centers.

Why do some companies decide to move away from using big cloud service providers?

Companies might find that using major cloud services can be costly, have performance issues with their applications, or lack control over their data storage needs—leading them to reconsider and often migrate back to on-premises solutions.

What is “cloud repatriation,” and how common is it?

Cloud repatriation happens when a business decides to return its digital assets from the cloud to local servers. A Gartner report mentioned this trend has been growing as organizations reassess the costs versus benefits of cloud computing.

Are there specific concerns that cause an organization to rethink using the cloud?

Yes, organizations may worry about things like unexpected expenses for managed services or strict regulatory requirements that affect privacy policy compliance; these push for more visibility over how they manage and protect data.

Can certain industries benefit more by not using typical cloud infrastructures?

Indeed, sectors subject to stringent certification standards like HIPAA in healthcare value having direct control over encryption and backup processes—encouraging them toward handling sensitive information off-cloud.

Do experts say anything particular about why companies should consider leaving the public clouds?

Experts such as David Heinemeier Hansson of Basecamp point out aspects of reliability issues or scalability limits may prompt a company reliant on technology to seek better solutions away from traditional public clouds.


Companies are now experiencing the cloud’s dark side. They are running into big bills and wasted resources. Some are moving back to on premise or colocation, wanting more control of their data and costs.

There are still definite use cases for moving all, or part, or your operations to the cloud.  However, cloud is not a silver bullet and while not often discussed, it does have a dark side. Companies are leaving leaving the cloud for several different reasons, but there are still very strong use cases for moving to the cloud.

The future will tell how companies balance these needs with cloud benefits.

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