Free course · 7 plays · 2 phases

The Career Defense Playbook

The plays the company never intended you to see.

One method runs through every play: clear the red flags that let them do the age math, and build a paper trail of proof that shows what changed because you were there.

Every video is free on YouTube.

Seven truths the system runs on

Each one replaces something you were told about how careers work.

What you were toldHow it actually works
A good résumé gets read by a person.1. The system reads you before a person does.
It’s age bias, so nothing you do matters.2. Age bias is real, and it isn’t yours to fix. The first impression is.
Your experience is the problem.3. Your experience was never the problem. The order you presented it in was.
Calling yourself “reliable” and “experienced” shows your value.4. Adjectives are not proof. A result with a number is.
Rewording your history is stretching the truth.5. You’re not lying. You’re translating.
Hard work and loyalty protect you.6. A layoff is not a meritocracy.
Keep your head down and do good work.7. Visibility is political capital. Silence is exposure.

The seven plays

Status follows what’s published on the channel.

Phase 1: Stay Off the List · for the employed and uneasy

Watch now · Play 1

Read the threat

Most people over 40 prepare for the wrong layoff. Learn the five types and defend against the one you face.

Video: Over 40 Professionals Can’t Save Themselves from Being Laid Off Without This

Watch now · Play 2

Make your value visible

Three questions decide who stays. Answer them with value receipts your manager can repeat.

Video: These 3 Questions You Can’t Get Wrong Before a Layoff

Coming soon · Play 3

Stay in the market

One post a week, one specific insight from your field, keeps you visible outside the company.

Phase 2: Get Back Fast · for the recently laid off

Watch now · Play 4

Get found

Recruiters search, they don’t read. Match the exact words they type into the search bar.

Video: You’re Over 40 and Recruiters Can’t Find You on LinkedIn

Watch now · Play 5

Get read

Photo, banner, About, dates and résumé: where the age math happens.

Video: 5 LinkedIn Profile Mistakes That Make You Look Too Old to Hire

Watch now · Play 6

Get introduced

Reconnect with your network for a real reason, then run the shadow search.

Video: How to Reactivate Your Cold LinkedIn Network

Watch now · Play 7

Get chosen

“Overqualified” is a fear label. Answer with a number in every story.

Video: Fix These Interview Mistakes So You Don’t Sound Too Old to Hire

Coming soon · Free · 2 hours · No signup

The LinkedIn Profile Course

The deep dive behind Plays 4 and 5: every section of your profile, fixed on screen.

Get told when the next play goes live. Get the free worksheet and join Insiders →

Two checks to run on a schedule

KEEP

Monthly, while you’re employed. KEEP your seat.

Know the threat · Evidence one win · Elevate it · Presence outside

Run the KEEP check →

BACK

Weekly, while you’re searching. Get BACK in.

Be found · Address the red flags · Connect · Keep score

Run the BACK check →